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Jolies Pastries
Project Type
Branding
Date
April 2023
Brand designer
Lead designer
THE BRIEFING:
This is a business that prioritizes moments, we believe that life is just glimpses of moments, which can be marked as important or not. As much as eating is a necessity of life, we use every opportunity to create a cherishable moment for our customers.
Jolie's Pastries prides itself on putting joy in the face of its customers through food.
MY PROCEDURE:
After listening to the brief carefully I discovered that this business has one core goal: creating joyful moments and this inspired me to customize the typeface I used for the logo.
I want the logo to represent freedom, peace, and relaxation which is why I gave the edges curves.
